Growth Is A Staircase

One of my biggest drivers in life is the constant strive to be better. I love learning, academia, and challenging what makes me uncomfortable. One of my lifelong goals is to build a library—a goal that Google informs me is achieved by owning a minimum of 1,000 books....

Why Every Journey Map Looks Different

I struggle with the term ‘journey map’ because it means so many different things. A journey map could measure the emotional state of a user as they use a product. A journey map could also show the different types of users involved in the process, the...

Do AI-Generated Personas Outdate Proto Personas?

There are three types of Personas: Qualitative Personas, Statistical Personas, and Proto Personas. I’ve talked about all of these before but at a high level, Qualitative Personas are built from Interviews. Statistical Personas are built from analytics, and Proto...

Color Contrast: The Accessibility Trap

As accessibility becomes of larger importance to organizations, designers find themselves learning more about the ADA and how it affects our digital products. In this discovery, designers find themselves researching all the regulations within the Web Content...

Pattern Library: The Older Sibling Of A Design System

At Centene, we work in a decentralized environment where each UX designer leads their own product team. Each designer is building their own products, solving their own problems, and pulling from the same design system. However, with a decentralized environment comes...