Articles

Proto Personas

Proto Personas

There are three categories of personas: Proto Personas, Qualitative Personas, and Statistical Personas. In this article, we talk about why UX is moving toward Proto Personas.

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Capturing Brand Drivers

Capturing Brand Drivers

You don’t have to be a marketer to figure out how to build attraction to a product or service. This tactic enables anyone to focus how one talks about a product.

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Memories on a Graph

Memories on a Graph

Following Simon Sinek’s book Find Your Why, I’ve graphed influential memories with a motivation of finding patterns, themes, and what drives me as an individual.

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