Articles

AI will transform accessibility by making everyday digital products automatically usable for people with impairments.

An interview: Exploring of how integrating user-centered UX design with Agile methodologies can accelerate and improve innovation in healthcare projects.

An explanation of how embracing an Agile approach in product design lets UX teams deliver value early through incremental, test-driven iterations rather than aiming for perfection on the first try.

Why teams should build a design system as their product and team scale — how it helps manage component complexity, improve consistency, and enable faster, more maintainable design work when a simple component library becomes a bottleneck.

An overview of the “Slicing” process — a method for breaking down UX design work into incremental, well-documented, stakeholder-aligned “slices” that map cleanly to Agile sprints.

An overview of how “attitudinal” vs “behavioral” research methods differ — with attitudinal focusing on what users think and feel, and behavioral focusing on what they actually do — and guidance on when to use each in UX research.

Why using a “proto-persona” — a quick, assumption-based user archetype — can help teams start designing user-centered products faster when time or research is limited.

How to systematically identify and prioritize a brand’s core “drivers” — functional, economic, emotional, and self-expressive benefits — to define what truly attracts customers and sharpen the brand’s messaging.

When to use user interviews, surveys, or focus groups — highlighting each method’s strengths and trade-offs for gathering qualitative or quantitative insights from users.

Defining the differences and relationships between Lean, Agile, and Scrum — explaining how Lean minimizes waste, Agile enables iterative value delivery and adaptability, and Scrum layers in structured team communication and cadence.

How UX design and marketing overlap — arguing that when you view marketing as shaping perceptions and UX as shaping product experience, UX designers can naturally belong in marketing teams because both disciplines use similar tactics (user research, iteration, empathy, perception management) to influence audience behavior.

Reimagining trivia — proposing a new format (Ponder This) that emphasizes deduction, meaningful conversation, and shared discovery over rote memorization to create a deeper, more social “game show” experience.

Three rhetorical pillars — ethos, pathos, and logos — showing how credibility, emotional resonance, and logical argumentation can together form a powerful foundation for persuasive communication.

How using “ladders” — a mental ranking of brands in a customer’s mind — can guide different marketing strategies depending on whether you’re top, middle, or bottom of that ladder.

Reflection on five books that most shaped the my approach to design, product thinking, leadership, and marketing.

How Aristotle’s classical rhetorical framework — the appeals of Ethos, Pathos, and Logos — provides a timeless foundation for persuasive marketing through credibility, emotional resonance, and logical reasoning.

How plotting your life’s most influential memories on a timeline — by “strength” of impact and emotional valence — can reveal recurring themes, turning points, and what truly drives your sense of purpose.