Hi. I’m a senior

UX Designer.

Right now, I’m trying to fix the American healthcare system.

Portrait sketch of Nate Bauer

Certified Scrum Master

Design Sprint Facilitator

Organization Founder

Hackathon Winner

Event Speaker

Accessibility Advocate

I like to write about…

Proto Personas

Proto Personas

There are three categories of personas: Proto Personas, Qualitative Personas, and Statistical Personas. In this article, we talk about why UX is moving toward Proto Personas.

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Capturing Brand Drivers

Capturing Brand Drivers

You don’t have to be a marketer to figure out how to build attraction to a product or service. This tactic enables anyone to focus how one talks about a product.

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