What Aristotle can teach us about marketing

Hi. I’m a UX designer.

My mission is to inspire those around me to constantly and consistently grow a little bit every day. I believe in pushing one’s comfort zone, exploring something new or different, and impacting the people I love in a way that makes the world more bright. By being a design sprint facilitator, committee chair of Professional Marketing Group, lecturer through Web Interactive Media Professionals, and Certified Scrum Master, I get to build products that connect humans through joy and beauty.

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Attitudinal and Behavioral Research

Attitudinal and Behavioral Research

Attitudinal and Behavioral Research Attitudinal and Behavioral While not as common as the conversation of quantitative and qualitative, another filter for narrowing down research methodologies is the conversation of attitudinal and behavioral. This distinction can be...

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Proto Personas

Proto Personas

Proto Personas What is a Proto Persona A persona is a representation of a customer that can be used as a guide when designing a product. While most of us learned about personas as an outcome of user research, the Lean approach suggests we build personas based on...

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Capturing Brand Drivers

Capturing Brand Drivers

Capturing Brand Drivers Brand Drivers To start off with our user research, let’s talk about Brand Drivers, what they are, and why this is the ideal starting point for understanding your customer. For our purposes, we’re defining a brand driver as a specific benefit a...

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