Hi. I’m a senior
UX Designer.
Right now, I’m trying to fix the American healthcare system.

Certified Scrum Master
Design Sprint Facilitator
Organization Founder
Hackathon Winner
Event Speaker
Accessibility Advocate
I like to write about…

Attitudinal vs Behavioral
The differences between attitudinal and behavioral research and why that understanding is important.

Proto Personas
There are three categories of personas: Proto Personas, Qualitative Personas, and Statistical Personas. In this article, we talk about why UX is moving toward Proto Personas.

Capturing Brand Drivers
You don’t have to be a marketer to figure out how to build attraction to a product or service. This tactic enables anyone to focus how one talks about a product.