What Aristotle can teach us about marketing

Creating the best softball team with heatmapping

The story of how I decided to tackle winning at softball with analytics, heatmapping, a whole lot of free time.

There are a lot of bad marketing books out there. Here are five books on marketing that have had the most influence on my day-to-day.

Aristotle breaks down persuasion into three main elements: ethos, pathos, and logos. In order to sell a product, one must adhere to all three.