Hi. I’m a senior
Right now, I’m trying to fix the American healthcare system.
Certified Scrum Master
Design Sprint Facilitator
I like to write about…
Attitudinal vs Behavioral
The differences between attitudinal and behavioral research and why that understanding is important.
There are three categories of personas: Proto Personas, Qualitative Personas, and Statistical Personas. In this article, we talk about why UX is moving toward Proto Personas.
Capturing Brand Drivers
You don’t have to be a marketer to figure out how to build attraction to a product or service. This tactic enables anyone to focus how one talks about a product.