Articles
How UX fits in an Agile framework
Agile in UX is a product design approach that prioritizes incremental development, early value delivery, and iterative improvements, in contrast to the traditional waterfall method that aims to get everything right on the first try.
Why Build Design Systems?
A story of how a company organically grows to need more complex design solutions from simple components to a design system.
An Introduction To Slicing
Slicing is a methodology that streamlines a UX designer’s efforts into a deliverable, creating a visual workstream of a product’s development cycle.
Attitudinal vs Behavioral
The differences between attitudinal and behavioral research and why that understanding is important.
Proto Personas
There are three categories of personas: Proto Personas, Qualitative Personas, and Statistical Personas. In this article, we talk about why UX is moving toward Proto Personas.
Capturing Brand Drivers
You don’t have to be a marketer to figure out how to build attraction to a product or service. This tactic enables anyone to focus how one talks about a product.
When to Interview, Survey, and Focus Group
The differneces between interviewing, surveying, and focus groups and why you should use one over the other.
Lean, Agile, and Scrum
The differences beetween Lean and Agile and why a Scrum is a go-to environment for delivering both.
What Is UX Design In Marketing
Companies are often small enough that fitting a UX designer somewhere can feel awkward. Here’s what a UX designer within a marketing team looks like.
Designing the perfect game show
Trivia has the potential and opportunity to be so much more, we simply don’t know any better.
Three principles of persuasion
In this video, Nate talks about three principles of persuasion and how they affect your marketing and sales communication.
How ladders alter your marketing strategies
In this video, Nate discusses what a marketing ladder is and how it changes your marketing strategies.
Creating the best softball team with heatmapping
The story of how I decided to tackle winning at softball with analytics, heatmapping, a whole lot of free time.
My 5 Most Influential Books
There are a lot of bad marketing books out there. Here are five books on marketing that have had the most influence on my day-to-day.
What Aristotle Can Teach Us About Marketing
Aristotle breaks down persuasion into three main elements: ethos, pathos, and logos. In order to sell a product, one must adhere to all three.
Memories on a Graph
Following Simon Sinek’s book Find Your Why, I’ve graphed influential memories with a motivation of finding patterns, themes, and what drives me as an individual.