Agile in UX is a product design approach that prioritizes incremental development, early value delivery, and iterative improvements, in contrast to the traditional waterfall method that aims to get everything right on the first try.
A story of how a company organically grows to need more complex design solutions from simple components to a design system.
Slicing is a methodology that streamlines a UX designer’s efforts into a deliverable, creating a visual workstream of a product’s development cycle.
The differences between attitudinal and behavioral research and why that understanding is important.
There are three categories of personas: Proto Personas, Qualitative Personas, and Statistical Personas. In this article, we talk about why UX is moving toward Proto Personas.
You don’t have to be a marketer to figure out how to build attraction to a product or service. This tactic enables anyone to focus how one talks about a product.
The differneces between interviewing, surveying, and focus groups and why you should use one over the other.
The differences beetween Lean and Agile and why a Scrum is a go-to environment for delivering both.
Companies are often small enough that fitting a UX designer somewhere can feel awkward. Here’s what a UX designer within a marketing team looks like.
Trivia has the potential and opportunity to be so much more, we simply don’t know any better.
In this video, Nate talks about three principles of persuasion and how they affect your marketing and sales communication.
In this video, Nate discusses what a marketing ladder is and how it changes your marketing strategies.
The story of how I decided to tackle winning at softball with analytics, heatmapping, a whole lot of free time.
There are a lot of bad marketing books out there. Here are five books on marketing that have had the most influence on my day-to-day.
Aristotle breaks down persuasion into three main elements: ethos, pathos, and logos. In order to sell a product, one must adhere to all three.
Following Simon Sinek’s book Find Your Why, I’ve graphed influential memories with a motivation of finding patterns, themes, and what drives me as an individual.