Attitudinal and Behavioral Research Attitudinal and Behavioral While not as common as the conversation of quantitative and qualitative, another filter for narrowing down research methodologies is the conversation of attitudinal and behavioral. This distinction can be...
Proto Personas What is a Proto Persona A persona is a representation of a customer that can be used as a guide when designing a product. While most of us learned about personas as an outcome of user research, the Lean approach suggests we build personas based on...
Capturing Brand Drivers Brand Drivers To start off with our user research, let’s talk about Brand Drivers, what they are, and why this is the ideal starting point for understanding your customer. For our purposes, we’re defining a brand driver as a specific benefit a...
When to Interview, Survey, and Focus Group User Interviews For qualitative research, user interviews provide a great balance of high-quality information for a relatively small amount of time. Despite what is often said, interviews don’t even have to be...
Lean, Agile, and Scrum The Differneces Between Lean, Agile, and Scrum At their cores, Lean, Agile, and Scrum are good methodologies to follow and provide an assortment of benefits for any team. While they all have similar motivations, it’s important the...
What Is UX Design In Marketing What is UX? UX (User Experience) design is the process of creating a product that’s both usable and desirable. While many definitions attempt to incorporate outcomes of UX design within the definition (e.g. ease of use, talking...
