How ladders alter your marketing strategies

How ladders alter your marketing strategies

How ladders alter your marketing strategies Hi, my name’s Nate Bauer. I’m part of the board for PMG and today I want to talk to you about ladders, what they are, and how they potentially alter your marketing strategies. Ladders, quickly said, are a ranking...
Creating the best softball team with heatmapping

Creating the best softball team with heatmapping

Creating the best softball team with heatmapping Don’t be a goofus I tend to play a fair amount of softball in the summer. For those unfamiliar, it’s essentially the same thing as baseball except its slow pitch, uses a larger and heavier ball, and is...
My 5 Most Influential Books

My 5 Most Influential Books

My 5 Most Influential Books Start With Why In Start With Why, Simon Sinek examines how great leaders inspire action. Sinek starts with a fundamental question: Why are some people and organizations more innovative, more influential, and more profitable than others? Why...
What Aristotle Can Teach Us About Marketing

What Aristotle Can Teach Us About Marketing

What Aristotle Can Teach Us About Marketing Pillars of Persuasion 2300 years ago, Aristotle wrote the single most important document on rhetoric and outlined the core principles of persuasion. In order to be an effective influencer, Aristotle states one must appeal to...
Memories on a Graph

Memories on a Graph

Memories on a Graph Find Your Why Simon Sinek states in his book Start With Why that every individual has a single passion that drives them forward in life. And I don’t mean a passion in the context of things one likes to do like swimming or golfing. Instead,...