Video Essay Three Principles Of Persuasion Hi, my name is Nate Bauer, I’m on the board for PMG. Let’s talk about three principles of persuasion and how they affect your sales communication. Aristotle states there are three principles of persuasion one must...
Video Essay How ladders alter your marketing strategies Hi, my name’s Nate Bauer. I’m part of the board for PMG and today I want to talk to you about ladders, what they are, and how they potentially alter your marketing strategies. Ladders, quickly said,...
Game Theory Creating the best softball team with heatmapping Don’t be a goofus I tend to play a fair amount of softball in the summer. For those unfamiliar, it’s essentially the same thing as baseball except its slow pitch, uses a larger and heavier ball,...
Continued Education My 5 Most Influential Books Sprint Entrepreneurs and leaders face big questions every day: What’s the most important place to focus your effort, and how do you start? What will your idea look like in real life? How many meetings and discussions...
Philosophy & Marketing What Aristotle Can Teach Us About Marketing Pillars of Persuasion 2300 years ago, Aristotle wrote the single most important document on rhetoric and outlined the core principles of persuasion. In order to be an effective influencer,...
An Exercise Memories on a Graph Find Your Why Simon Sinek states in his book Start With Why that every individual has a single passion that drives them forward in life. And I don’t mean a passion in the context of things one likes to do like swimming or golfing....
