Personas are often used to represent the characteristics, needs, and goals of target users. There are three main types of personas: qualitative, statistical, and proto-personas. While personas have been widely used in UX design, there is a growing trend toward...
Enterprises consistently prioritize system thinking, placing particular emphasis on the capacity to scale their products and solutions. This poses challenges for UX designers including the limited number of designers available to maintain pace, the ability to cope...
No matter how many times a new team member is onboarded, it seems to always feel like improvements can be made or the goal posts have shifted. While the template below is specific to UX design, the larger points can be utilized across industries. At a high level, this...
I went to Springboard and was taught a fairly classic structure for how UX is done: Research > Personas > Affinity Mapping > User flow > Wireframe > Low fidelity mockup > High fidelity mockup > Prototype > test. The hurdle with this structure...
